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Crossing the 180 #27: Jesse Rosten of iPad+Velcro Fame

March 25, 2011 By Ron Dawson

Have you ever wondered about all the amazing things you could do with your iPad if you just put your mind to it? Well, so did today’s guest, and that wonderment garnered him online video fame, as well as, as far as I know, the only non-commissioned personal video on Apple’s website touting one of their products (since the release of iPad 2, Apple has taken down the video from their website. But it’s still on Vimeo and you can see it below). Today we have Jesse Rosten, creator of the famous iPad+Velcro video.

Jesse is a photographer and filmmaker out of Redding, CA doing the kind of work that just makes your mouth drool. In addition to the iPad+Velcro video, a couple of my favorites of his are “Growing is Forever“—an very meta look at CA redwoods set to a hauntingly beautiful poem—and “Cart“—a touching story about a shopping cart and the boy he’s trying to find. Those three videos alone have over 1.75 million views among them. I have no doubt you’ll be inspired after hearing this riveting interview. Oh, and of course, he share his take on the end of “Inception.”

*Show note: At one point in the episode I say “I had a wife that worked at Apple.” That was a total slip. I meant I have a wife who used to work at Apple. I’ve only been married once and I’m still happily married to her. 🙂

Bumper music for this show is “Tater City” by Glenn Shambroom, part of the TRUE ROMANCE collection, courtesy of Triple Scoop Music.

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Jesse Rosten’s iPad+Velcro

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Related

Filed Under: Crossing the 180, Film & Video Tagged With: Apple, iPad, Jesse Rosten, Velcro

About Ron Dawson

Ron is a writer, filmmaker, speaker, author, coach, and host of Radio Film School. He does brand and content marketing for the media and tech industries at Blade Ronner Media.

Comments

  1. Japes Films says

    August 16, 2011 at 1:01 pm

    Hi Ron,
    is this the video of ‘Red Balloon’ you were discussing in the podcast

    if not please do link to it when you find time.

    • Ron Dawson says

      August 16, 2011 at 1:08 pm

      Yes. That is it. Although, I don’t know if this person re-edited the audio track or not.

    • Ron Dawson says

      August 16, 2011 at 1:21 pm

      As I thought, this person changed the score. The full original version is on Hulu Plus. http://www.hulu.com/watch/215811/the-red-balloon

      If you did some more web digging, you could probably find some place where you can purchase it. I think I have it in my old VHS collection. It’s worth adding to your collection if you’re a cinephile.

Trackbacks

  1. Hasta La Vista Baby (Until September) « The Art & Business of Filmmaking & Photography says:
    August 1, 2011 at 9:06 am

    […] Jesse Rosten […]

  2. A New Interview with Jesse Rosten About Fotoshop by Adobe | Dare Dreamer Magazine says:
    January 20, 2012 at 8:01 am

    […] Crossing the 180 last March to talk about that iPad video and his career. Definitely make sure you check that out if you get a chance. Today he tells us how he came up with the idea, the behind the scenes making […]

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