It’s amazing how many unsolicited emails I get from businesses who don’t even take the time to learn my name when contacting me.
One Reason Those “5 Reasons…” Posts Are Irresistible Stories
There’s a reason all those “Top 5” and similar lists are so popular. Today we explore why and why you should care.
Derek Helpern on Pricing and His $300 Haircut
SocialTriggers.com founder and marketing guru Derek Halpern recounts a funny yet important lesson on pricing.
Know Your Audience
If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.
It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.
The Importance of Story When Communicating Your Brand
What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.
Dan Wieden on the New TV Landscape
Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.
Customer Acquisition vs. Retention and the Brand Experience
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?
Life After Pi Excellent Case Study on Contract Necessities
The bankruptcy of the visual effects house Rhythm & Hues provides an important lesson for professional creatives on how to structure their contracts.
Boost Traffic to Your WordPress Site with SumoMe
SumoMe is a “Swiss army knife” of WordPress plugins designed to help boost your website traffic and improve your marketing. Free!