As a filmmaker and movie-lover, I am a HUGE BTS (behind the scenes) fan. I won’t even consider buying a movie (DVD, download, or otherwise) if it doesn’t have BTS special features. I love hearing the stories and seeing how the magic is made. (The BTS features for David Fincher’s “Social Network” is like a film school in a box!).
BTS videos are usually very cut and dry. They don’t typically have a lot of “art” or “craft” instilled. Which is fine. And they certainly don’t make you cry. Usually.
But today I saw a BTS video that literally got me verklempt. It was the montage played at the San Diego Comic-Con this week for Star Wars Episode VII: The Force Awakens. By the end of it, tears were welling up.
I had planned to do another video for today’s Saturday Matinee. But once I saw this, it was a no-brainer.
If you’re a fan of Star Wars (and I mean the original, pre-Prequels, pre-remastered mess), then I defy you to watch this without having some form of emotion. If you don’t, you must be as cold as the space these ships fly in.
I have no doubt the crowd in Hall H went berzerk and crapped their pants when they saw this. I like how Wired Magazine put it on their site:
I couldn’t agree with you more Wired.
Below the video, read my opinion about why this works the way it does.
Why this BTS Works So Well
This BTS works on a number of levels:
- Conception: it’s obviously well thought out. They went into this knowing the story they wanted to tell and how they wanted to tell it.
- Anticipation: the beginning was terrific. A simple montage of movie slates in front of locations and characters you recognize.
- Juxtaposition: the way they juxtapose the old with the new creates an emotional ride.
- Theme: there is a clear theme to this video: the old meets the new. And the old is “new” again. You see old tech and new tech coming together. We see and/or hear from the stars we first fell in love with (I almost didn’t recognize Mark Hamill), and hear from today’s young cinematic thespians who are making waves in the world.
I hope this video starts a trend among filmmakers to put a little more thought and craft into their BTS videos. Make them emotional. Tell a story. Don’t just educate. Entertain.