![Pepsi’s Challenge: Brand Authenticity and Knowing Your Audience [PODCAST]](https://i0.wp.com/daredreamer.com/wp-content/uploads/2017/05/se27feature.jpg?resize=360%2C200&ssl=1)
The #1 question I’ve had about the ridiculous Pepsi ad from a month ago is “How?” How did so many smart people in a room get this so wrong? I think today’s episode of Radio Film School has some potential answers.
SC008 – Morgan Haines on Branding, Chutzpah and Verbal Diarrhea
Today brand strategist and designer Morgan Haines from A Little Creative gives great insight into branding, where she gets her chutzpah, and “verbal diarrhea.”
Solo Creative Podcast with Kathleen Shannon on Branding
Today I’m jazzed to finally post my interview with brand designer Kathleen Shannon of Braid Creative.
Dan Wieden on Brands, Ideas and Storytelling
The CEO and co-founder of one of the world’s leading ad agencies shares some profound thoughts for this inaugural Saturday Matinee blog post. #SatMat.
Customer Acquisition vs. Retention and the Brand Experience
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?
Building a Brand Experience as a Visual Storyteller
Here’s a short list of considerations to make if you desire to craft a rewarding experience for your clients.
Design Elements of Your Brand
Let’s talk about design elements and what goes into that aspect of your brand.
What Is a Brand?
The first in a series of posts about what branding is and how to effectively build one.
Do You Treat Your Customers Like People or Robots
Some coMpanies just don’t get whAt Customer service is reallY about in today*S internet and social media age.
A Promo Video that Repels as Much as it Attracts
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.