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SC008 – Morgan Haines on Branding, Chutzpah and Verbal Diarrhea

December 3, 2015 By Ron Dawson

Today brand strategist and designer Morgan Haines from A Little Creative gives great insight into branding, where she gets her chutzpah, and “verbal diarrhea.”

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When I read Morgan’s about page, I knew I wanted to have her on the show. She writes “According to the internet, I’m technically a dwarf. However, my height may be the only thing about me that’s small. I’ve got a big mouth, an even bigger personality, a great big heart, and lots of big ideas.” I found out how true that is when I had  the distinct pleasure to speak with Morgan.

In this episode we cover:

  • Digital hoarding
  • How to deal with clients as friends
  • How to deal with an obsession creatives have to get “Likes”
  • Finding inspiration
  • Brand strategy and what “brand” is
  • Business lessons from the 70s black sitcom “What’s Happening”
  • Running out of gas (literally)
  • Paul Jarvis’ “Creative Class“
  • And more inspiration that will light a fire under your butt

We also talk more about the new segment I plan to have on the show where we’ll tear apart my brand. (As of now called “Breaking Brand”, but that name may change). Stay tuned for more info on that.

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Music

The official show theme song is “Gettin’ Paid, Pt. II” by Alec’s Band. CC BY.

Related

Filed Under: The Solo Creative Tagged With: branding, social media

About Ron Dawson

Ron is a writer, filmmaker, speaker, author, coach, and host of Radio Film School. He does brand and content marketing for the media and tech industries at Blade Ronner Media.

The Solo Creative

A show for the creative solopreneur. Down-to-earth and actionable advice to survive as a professional creative running an "agency of one" (or two). Every week gain valuable insights on branding, sales, marketing, social media, and productivity.

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