• About
    • Our Mission
    • Dare Dreamer Media
    • Ron Dawson
  • Branded Services
  • Contact Us
    • Write for this Blog
  • Join
    • E-mail List
  • Resources
    • Freebies
    • Team of One Filmmaking
    • How to Price Your Services
    • Templates
    • eBooks
      • Music in Film and Video
      • Frame Rates and Shutter Speed
    • Members Only
  • iTunes

Dare Dreamer Entertainment

The Sites & Sounds of Creative Expression

  • Radio Film School
    • A Filmmaker’s Journey
    • Making a Documentary
    • Short Ends
    • Women in Film
    • Shooting Sunshine
    • RAW
  • Breaking the Glass
    • Podcasts & Films
    • Podcasts
    • Films
  • Blog
    • Creative Arts
      • Film & Video
      • Movies & Television
      • Photography
    • Business
      • Sales & Marketing
      • Branding
      • Productivity
      • Social Media
    • Inspiration
      • Satire
      • Thought Provoking
  • Music Channel

The Most Important Question You Can Ask Your Client

June 19, 2015 By Ron Dawson

Feature image scene from “Saving Private Ryan” (c) Paramount Pictures and Dreamworks SKG 

The most important question you can ask your client is this:

What is the objective of this video (or photo, marketing campaign, etc.)?

A general wouldn’t lead his team into a battle without knowing which hill to take.

A traveler wouldn’t set out on a journey without knowing where she wanted to go.

A screenwriter wouldn’t write a script without knowing how he wanted the story to end. (unless they worked on LOST. 😉

So why are so many of you creating content for your clients without knowing what you want that content to accomplish?

Knowing the objective for any project…

  • Allows you to make the right creative decisions
  • Establishes guard rails and guideposts to keep the project on the right course
  • Allows you to prioritize
  • Gives you parameters by which you and your client can measure success

If you’re starting a project, and you don’t know the answer to this question, it’s like running an obstacle course blindfolded.

Related

Filed Under: Blog, Business

About Ron Dawson

Ron is a writer, filmmaker, speaker, author, coach, and host of Radio Film School. He does brand and content marketing for the media and tech industries at Blade Ronner Media.

BLOG

A vast library of articles on the art and business of being a filmmaker or photographer. From sales and marketing, to branding, to tech and how-to's. You name it, Ron has probably written about it.
  • Facebook
  • Instagram
  • Twitter
  • Vimeo
  • YouTube

Latest & Greatest

  • Radio Film School Season 2 Finale – Love, Loss and Looking Ahead
  • Celebrating 15 Years of My Video Business [Podcast]
  • Making a Documentary Pt. 5 – Giving Credit [PODCAST]
  • MCU vs. DCEU: Lessons for Creators [PODCAST]
  • Breaking The Glass SEASON FINALE – The Definitive Solution for Change [PODCAST]

Archives

Copyright © 2023 · Magazine Pro Theme on Genesis Framework · WordPress · Log in