Today on the blog post I’m going to give you a smidgen of a taste of what I plan to discuss this afternoon at 4 pm EST on the In[Focus] livestream event. These weekly events are designed to provide an educational, inspirational and interactive experience for filmmakers looking to grow their business. There’s a new […]
Are You Giving Your Clients What They Expect?
A short and funny story about a coffee shop, a “blended” drink, and an excellent case study in sales & marketing.
How to Go About Setting Your Rates
I think one of the most often asked questions by newbies in the filmmaking or photography world are: what price should I set? Should I go high, or low? How often should I raise my prices? My podcast conversation with David Robin inspired this blog post. But then I started seeing this topic come up […]
There Are Many More Impressions Than Just the First
Everyone knows how important it is to make a good first impression in business. How you dress, the decor of your studio (or home if you meet clients there), how you answer the phone, your website, etc., are all important aspects of your business to which you need to pay special attention. However, sometimes we […]
A Vital Branding Lesson from an Auto Garage
There are few things I dread as much among my official duties as “man of the house” as taking the car in for service. I am clueless when it comes to most things auto-related. Having been raised by a single mom during my formative years, a love or affinity for things like cars, sports and […]
Turn the Music Off. My Campaign for a Quieter Website Experience.
One of my biggest pet peeves when visiting a website is auto-play music. There is nothing more annoying than when I come to a site and some song starts blasting. I then have to fumble around trying to find the right icon that turns it off. And they’re always so cute. Sound bars rising up […]
Do You Have Systems in Place to Close the Deal?
Yesterday I was in a local UPS Store getting information about their box services. The manager I met with was a young guy, but really on the ball. Polite. Courteous. Informative. Didn’t give me a hard sell. I wasn’t ready to commit right then and there but told him I’d call back. He copied my […]
No Brainer Customer Service
In today’s highly competitive economy, I’m always shocked when business offer terrible customer service. It seems to me that some things are just no-brainers. For example: This past Saturday I went to Autobell car wash with a Groupon print out. They guy there told me that I didn’t print out the right certificate (I printed […]
A Danger in Selling Yourself Cheap
Wherein I recount a funny, yet poignant story about nails, 5 year olds, and a persistent sales person at a mall kiosk.
A Promo Video is about You, Not Your Gear
Many photographers are under the impression that a promo video has to show them with a camera. Although that will be the case a majority of the time, it isn’t always the case. The most important job of a promo video is to get potential clients to know, trust, and want to learn more about […]