It’s amazing how many unsolicited emails I get from businesses who don’t even take the time to learn my name when contacting me.
SocialTriggers.com founder and marketing guru Derek Halpern recounts a funny yet important lesson on pricing.
If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.
Social media marketing master Gary Vaynerchuk has a sobering video that will certainly challenge you.
Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?
SumoMe is a “Swiss army knife” of WordPress plugins designed to help boost your website traffic and improve your marketing. Free!
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.
This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.
If you want to stay sane and have a long career as a professional creative, I recommend you make sure most of your clients have at least two of these three characteristics.