So last week I offered a “crazy” theory that the new Final Cut Pro X (aka FCPX) is aimed squarely at pro photographers. As I wrote in that post, based on the terminology, the paradigm shift, and the much larger market, I think this theory holds some water. But Mark Spencer of Ripple Training makes […]
FCPX and the Problem with Creatives
I questioned whether it would make sense for me to blog about the release of Final Cut Pro X (aka FCPX). Seems like every major filmmaker/blogger is already doing it. But, I’d like to tackle the situation from a viewpoint that I don’t see anyone else doing. The fundamental problem with creatives in general….