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Do You Treat Your Customers Like People or Robots

May 1, 2015 By Ron Dawson

Do You Treat Your Customers Like People or Robots

Some coMpanies just don’t get whAt Customer service is reallY about in today*S internet and social media age.

How to Manage and Price Client Revisions

September 12, 2012 By Ron Dawson

How to Manage and Price Client Revisions

Four tips on how you can get paid for extra work clients require of you on a job you’ve completed…without pissing them off.

Customer Service and The Miracle on 34th Street Effect

August 27, 2012 By Ron Dawson

Customer Service and The Miracle on 34th Street Effect

Wherein I tell you a somewhat comedic adventure to get a new pair of glasses without breaking the bank, and learning a valuable customer service lesson.

How to Deal with Clients Who Want a Lexus Quality for a Hyundai Price

January 3, 2012 By Ron Dawson

How to Deal with Clients Who Want a Lexus Quality for a Hyundai Price

How do you deal with a client who wants way more than he or she is willing to pay for, and is giving you grief about it? There’s no easy answer, but here are my thoughts on the subject.

When Client Relations Go Down Hill – A Perscription

July 19, 2011 By Ron Dawson

When Client Relations Go Down Hill – A Perscription

It is bound to happen to you. At some point in your career as a professional visual artist, you will get that email, that tweet, that phone call from a client who is frustrated, pissed off, or down right nasty because of their interaction with you and your company. In some cases, their anger and […]

Are You a Fred? A Customer Service Superstar

May 9, 2011 By Ron Dawson

Are You a Fred? A Customer Service Superstar

Mark Sanborn’s book The Fred Factor is all about those people in a business that go above and beyond. The “Freds” of the world (named after Mark’s highly dedicated and hard working mailman). Last week I met a Fred. (Or rather, a Frederica).

There Are Many More Impressions Than Just the First

March 21, 2011 By Ron Dawson

There Are Many More Impressions Than Just the First

Everyone knows how important it is to make a good first impression in business. How you dress, the decor of your studio (or home if you meet clients there), how you answer the phone, your website, etc., are all important aspects of your business to which you need to pay special attention. However, sometimes we […]

Do You Have Systems in Place to Close the Deal?

March 3, 2011 By Ron Dawson

Do You Have Systems in Place to Close the Deal?

Yesterday I was in a local UPS Store getting information about their box services. The manager I met with was a young guy, but really on the ball. Polite. Courteous. Informative. Didn’t give me a hard sell. I wasn’t ready to commit right then and there but told him I’d call back. He copied my […]

No Brainer Customer Service

February 16, 2011 By Ron Dawson

No Brainer Customer Service

In today’s highly competitive economy, I’m always shocked when business offer terrible customer service. It seems to me that some things are just no-brainers. For example: This past Saturday I went to Autobell car wash with a Groupon print out. They guy there told me that I didn’t print out the right certificate (I printed […]

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  • Radio Film School Season 2 Finale – Love, Loss and Looking Ahead
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