Ex-Apple Evangelist, marketing guru, and best-selling author Guy Kawasaki was on Chase Jarvis Live this week. He mentioned some things he likes. “Hey, I do those things!”
In my follow up to yesterday’s post about building a platform to survive the new free-conomy, today I offer a few suggestions on how you can build a useful platform for your business without having it reach tens of thousands of people.
There’s a growing amount of products, services and education being offered free of charge. You may even see your competition giving away more stuff for free. So how does a small business survive in such a bizarro economy? Good question.
Today I continue the series I started yesterday, “The Price is Right.” There’s been a lot of chatter lately in my circles around this topic of pricing, so I wanted to address it. Yesterday it was about strategies for setting your rates. Today let’s look at some ways for raising your rates. ‘Cuz you know […]
The firestorm of comments on my “haters gonna hate” post raised an issue that I think is prevalent in the industry: attacking one’s character or making an insinuation about one’s ethic without really knowing the person or their background. I’ve seen it done to others where I knew the background of the person attacked, and […]
Yesterday I wrote about the challenge of balancing a unique, signature style as a visual artist with authentically communicating the brand of your client. B2C studios (e.g. wedding filmmakers/photographers, etc.) will tend to benefit greatly from putting their style first. B2B studios (e.g. commercial photogs and video producers) have a more complicated task at hand. […]
Last week Chase Jarvis posted a very intriguing short documentary film about a stolen image from Flickr (the film was created by FStoppers). In short, Noam Galai posted a self-portrait photograph of himself screaming and it was circulated worldwide. It ended up on the cover of magazines, books, spray-painted on walls, used in propaganda brochures, […]
Can you say that title ten times fast?! When you earn a living as a photographer or filmmaker, it’s easy to get into the trap of feeling like unless you’re getting paid for a gig, you won’t do a gig. I speak from experience because I know at times that’s how I feel. But the […]
Update May 6, 2013: This article will give you a good foundation to start with. However, since the original writing of this post in 2011, I’ve updated my workflow to fit FCPX. Read about it at http://bit.ly/ronsfcpxworkflow. I currently have a 100% tapeless workflow. Except for a few straggling projects here and there, everything I shoot […]