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7 Reasons Guy Kawasaki Would Love This Blog

March 22, 2012 By Ron Dawson

7 Reasons Guy Kawasaki Would Love This Blog

Ex-Apple Evangelist, marketing guru, and best-selling author Guy Kawasaki was on Chase Jarvis Live this week. He mentioned some things he likes. “Hey, I do those things!”

Little Platforms Can Still Go a Long Way

February 28, 2012 By Ron Dawson

Little Platforms Can Still Go a Long Way

In my follow up to yesterday’s post about building a platform to survive the new free-conomy, today I offer a few suggestions on how you can build a useful platform for your business without having it reach tens of thousands of people.

Building a Platform and Surviving This New Free-conomy

February 27, 2012 By Ron Dawson

Building a Platform and Surviving This New Free-conomy

There’s a growing amount of products, services and education being offered free of charge. You may even see your competition giving away more stuff for free. So how does a small business survive in such a bizarro economy? Good question.

How Often Should You Raise Your Rates?

May 27, 2011 By Ron Dawson

How Often Should You Raise Your Rates?

Today I continue the series I started yesterday, “The Price is Right.” There’s been a lot of chatter lately in my circles around this topic of pricing, so I wanted to address it. Yesterday it was about strategies for setting your rates. Today let’s look at some ways for raising your rates. ‘Cuz you know […]

In Pursuit of the Truth

April 13, 2011 By Ron Dawson

In Pursuit of the Truth

The firestorm of comments on my “haters gonna hate” post raised an issue that I think is prevalent in the industry: attacking one’s character or making an insinuation about one’s ethic without really knowing the person or their background. I’ve seen it done to others where I knew the background of the person attacked, and […]

Creating Work That Honors Both Your Style and Your Client’s Brand

April 7, 2011 By Ron Dawson

Creating Work That Honors Both Your Style and Your Client’s Brand

Yesterday I wrote about the challenge of balancing a unique, signature style as a visual artist with authentically communicating the brand of your client. B2C studios (e.g. wedding filmmakers/photographers, etc.) will tend to benefit greatly from putting their style first. B2B studios (e.g. commercial photogs and video producers) have a more complicated task at hand. […]

The Challenges of Protecting Your Copyrights Online

March 16, 2011 By Ron Dawson

The Challenges of Protecting Your Copyrights Online

Last week Chase Jarvis posted a very intriguing short documentary film about a stolen image from Flickr (the film was created by FStoppers). In short, Noam Galai posted a self-portrait photograph of himself screaming and it was circulated worldwide. It ended up on the cover of magazines, books, spray-painted on walls, used in propaganda brochures, […]

Personal and Pro Bono Projects Can Prove Profitable

March 3, 2011 By Ron Dawson

Personal and Pro Bono Projects Can Prove Profitable

Can you say that title ten times fast?! When you earn a living as a photographer or filmmaker, it’s easy to get into the trap of feeling like unless you’re getting paid for a gig, you won’t do a gig. I speak from experience because I know at times that’s how I feel. But the […]

My Tapeless Workflow Backup and Archive Strategy

February 2, 2011 By Ron Dawson

My Tapeless Workflow Backup and Archive Strategy

Update May 6, 2013: This article will give you a good foundation to start with. However, since the original writing of this post in 2011, I’ve updated my workflow to fit FCPX. Read about it at http://bit.ly/ronsfcpxworkflow.  I currently have a 100% tapeless workflow. Except for a few straggling projects here and there, everything I shoot […]

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