If you’re going to use Facebook as a networking tool, you should be mindful of the image you’re projecting of yourself. Some tips on protecting the brand of YOU on Facebook.
Steve Jobs Introduces the Think Different Campaign
In this old video of Steve addressing his team, he talks about the importance of taking care of your brand so that it can retain its vitality.
Being Viewed as a Commodity Will Affect What You Can Charge
As a follow up to yesterday’s provocative post about whether to put pricing on your website, today I explore what it means if your business is viewed as a commodity.
A Branding Lesson from the Netflix Qwikster Spin-off
The Netflix decision to spin-off DVD-by-mail illustrates a great lesson about branding all professional creatives should strongly consider. What is your brand REALLY about?
Why This is the Best Wedding Video Promo on the Planet
A couple of days ago my good buddy Matt Davis of Life Stage Films sent me a private link to his new wedding video promo. It was a few hours before it went live and I was honored to be one of the early viewers. After watching it I had two thoughts. 1) I’m so […]
Creating Work That Honors Both Your Style and Your Client’s Brand
Yesterday I wrote about the challenge of balancing a unique, signature style as a visual artist with authentically communicating the brand of your client. B2C studios (e.g. wedding filmmakers/photographers, etc.) will tend to benefit greatly from putting their style first. B2B studios (e.g. commercial photogs and video producers) have a more complicated task at hand. […]
Whose Brand Does Your Work Project? Yours or Your Clients?
I recently put the finishing touches on the promotional film for Shawn Reeder Photography. Shawn is an amazing photographer specializing in the Yosemite and Sierra mountain region. Shawn is one of those people who exudes this amazing sense of peace and generosity. He is Zen personified. It’s an undeniable and 100% sincere aspect of his […]
The Anti-Wedding Film: An Example of Standing Out
Today Michael LaFrance tweeted that I check out his “amazing” wedding film trailer. Honestly, my first thought was this is just a form of Twitter spam (which normally bugs me). And I wasn’t too crazy about the lack of humility. But, I thought, what the heck. I’ll check it out. I’ll give this guy 30 […]
A Danger in Selling Yourself Cheap
Wherein I recount a funny, yet poignant story about nails, 5 year olds, and a persistent sales person at a mall kiosk.
A Promo Video is about You, Not Your Gear
Many photographers are under the impression that a promo video has to show them with a camera. Although that will be the case a majority of the time, it isn’t always the case. The most important job of a promo video is to get potential clients to know, trust, and want to learn more about […]