This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.
Increase Client Satisfaction with Creative Briefs
A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.
How UPS Failed a Basic Premise
A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.
Lowering Your Rate Without Hurting Your Brand
This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.
The Importance of Maintaining Brand Scarcity
Today’s guest blog post delves into the connection between brand scarcity and your prices.
Send Me Your Questions
Last week I was on the KRE8 Insights Expert Interrogations where I addressed questions related to branding, blogging and building a team (watch the replay here). We had to end before we could get to all the questions. As promised, I want to give anyone who didn’t get a chance to ask their questions (or […]
Three Lessons About Branding from a Cosmetic Line Documentary
Part 2 of Jude Charles’ post on making a documentary about branding. Today are the actual lessons he learned about branding itself. Insightful!
The Making of a Documentary Series About Branding
An in-depth look at the making of a documentary series about building a cosmetic brand. Great info for building your business and your craft.
A “Mighty” Promo Video That Goes Against the Norm
A recent promo we produced for a local branding and marketing firm exemplifies the importance of taking chances to go do something contrary to the norm.
Are You Lazy with Your Branding?
Today is a re-published article I wrote three years ago. It still holds up today. Here are three reasons you must differentiate your business.