branding Archives - Dare Dreamer Entertainment https://daredreamer.com/tag/branding/ The Sites & Sounds of Creative Expression Fri, 26 Jun 2020 23:05:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 96915532 Pepsi’s Challenge: Brand Authenticity and Knowing Your Audience [PODCAST] https://daredreamer.com/pepsis-challenge/ Tue, 02 May 2017 15:30:46 +0000 http://daredreamer.fm/?p=28393 The #1 question I’ve had about the ridiculous Pepsi ad from a month ago is “How?” How did so many smart people in a room get this so wrong? I think today’s episode of Radio Film School has some potential answers.

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]]> 28393 SC008 – Morgan Haines on Branding, Chutzpah and Verbal Diarrhea https://daredreamer.com/sc008/ Thu, 03 Dec 2015 19:20:44 +0000 http://daredreamer.fm/?p=946 Today brand strategist and designer Morgan Haines from A Little Creative gives great insight into branding, where she gets her chutzpah, and “verbal diarrhea.” When I read Morgan’s about page, I knew I wanted to have her on the show. She writes “According to the internet, I’m technically a dwarf. However, my height may be […]

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]]> 946 Solo Creative Podcast with Kathleen Shannon on Branding https://daredreamer.com/sc007/ https://daredreamer.com/sc007/#comments Thu, 19 Nov 2015 14:00:03 +0000 http://daredreamer.fm/?p=843 Today I’m jazzed to finally post my interview with brand designer Kathleen Shannon of Braid Creative. I’ve been so excited about posting this interview. You know it’s a good one because it’s almost twice as long as my normal Solo Creative episodes. Kathleen is half the team of Braid Creative, a design and branding firm […]

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]]> https://daredreamer.com/sc007/feed/ 3 843 Dan Wieden on Brands, Ideas and Storytelling https://daredreamer.com/dan-wieden-on-brands-ideas-and-storytelling/ https://daredreamer.com/dan-wieden-on-brands-ideas-and-storytelling/#comments Sat, 09 May 2015 17:22:45 +0000 http://daredreamermag.com/?p=26201 The CEO and co-founder of one of the world's leading ad agencies shares some profound thoughts for this inaugural Saturday Matinee blog post. #SatMat.

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]]> https://daredreamer.com/dan-wieden-on-brands-ideas-and-storytelling/feed/ 3 26201 Customer Acquisition vs. Retention and the Brand Experience https://daredreamer.com/customer-acquisition-vs-retention-and-the-brand-experience/ Fri, 08 May 2015 15:13:23 +0000 http://daredreamermag.com/?p=26193 The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?

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]]> 26193 Building a Brand Experience as a Visual Storyteller https://daredreamer.com/building-a-brand-experience-as-a-visual-storyteller/ Thu, 07 May 2015 15:00:25 +0000 http://daredreamermag.com/?p=26172 Here's a short list of considerations to make if you desire to craft a rewarding experience for your clients.

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]]> 26172 Design Elements of Your Brand https://daredreamer.com/design-elements-of-your-brand/ Wed, 06 May 2015 13:00:12 +0000 http://daredreamermag.com/?p=26156 Let's talk about design elements and what goes into that aspect of your brand.

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]]> 26156 What Is a Brand? https://daredreamer.com/what-is-a-brand/ Tue, 05 May 2015 13:00:00 +0000 http://daredreamermag.com/?p=26151 The first in a series of posts about what branding is and how to effectively build one.

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]]> 26151 Do You Treat Your Customers Like People or Robots https://daredreamer.com/do-you-treat-your-customers-like-people-or-robots/ https://daredreamer.com/do-you-treat-your-customers-like-people-or-robots/#comments Fri, 01 May 2015 19:59:59 +0000 http://daredreamermag.com/?p=26115 Some coMpanies just don't get whAt Customer service is reallY about in today*S internet and social media age.

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]]> https://daredreamer.com/do-you-treat-your-customers-like-people-or-robots/feed/ 2 26115 A Promo Video that Repels as Much as it Attracts https://daredreamer.com/a-promo-video-that-repels-as-much-as-it-attracts/ https://daredreamer.com/a-promo-video-that-repels-as-much-as-it-attracts/#comments Fri, 09 Jan 2015 10:00:55 +0000 http://daredreamermag.com/?p=25442 The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.

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