What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.
Hard Drives, Sparse Disks and FCPX – Bonus Crossing the 180
I have a special bonus episode of Crossing the 180 today. Check it out and learn how you can earn $200!
Is Final Cut Pro X Becoming a True Player
Help me figure out what my next move should be regarding a NLE. Is FCPX ready for prime-time?
FCPX and Making the Right NLE Decision for YOUR Business
Seven things to consider to make the best NLE choice for YOUR business.
Let’s Commit to Be Insanely Great…In Life
In a sea of millions of blogs remembering the life and contributions of Steve Jobs today, even if just one of you reads this special tribute, it will be worth me writing it.
Another Threat an FCPX-powered User Base Means to Small Pro Videographers
So last week I offered a “crazy” theory that the new Final Cut Pro X (aka FCPX) is aimed squarely at pro photographers. As I wrote in that post, based on the terminology, the paradigm shift, and the much larger market, I think this theory holds some water. But Mark Spencer of Ripple Training makes […]
FCPX and the Death of Final Cut Pro 7 is All Vincent Laforet’s Fault (or Why I think FCPX is Aimed Squarely at Photographers)
First, let me start by saying that my blog post title today is totally tongue-in-cheek. Just a provocative title to make a subtle point and not in anyway meant as an indictment against Vincent. In fact, it’s a testament to his groundbreaking work in DSLR filmmaking and the impact his little film “Reverie” has had. […]
Apple Has You by the Cojones
There’s a lot of frustration over FCPX. I believe rightly so. I more than any embrace change. But this is too much change, too soon, with no warning. While Apple added a number of features editors have been asking for (features their competitors have had for years), they turned around and got rid of a […]
FCPX and the Problem with Creatives
I questioned whether it would make sense for me to blog about the release of Final Cut Pro X (aka FCPX). Seems like every major filmmaker/blogger is already doing it. But, I’d like to tackle the situation from a viewpoint that I don’t see anyone else doing. The fundamental problem with creatives in general….
The Power and Importance of Purpose
Why do you do the job you do? Do you have a single, over-arching purpose that drives you every day? Something concrete you could clearly communicate to someone if they asked? If you find it hard enough finding ONE purpose, how would you feel if I told you I think there are actually TWO distinct […]