![Pepsi’s Challenge: Brand Authenticity and Knowing Your Audience [PODCAST]](https://i0.wp.com/daredreamer.com/wp-content/uploads/2017/05/se27feature.jpg?resize=360%2C200&ssl=1)
The #1 question I’ve had about the ridiculous Pepsi ad from a month ago is “How?” How did so many smart people in a room get this so wrong? I think today’s episode of Radio Film School has some potential answers.
Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause
In today’s “Saturday Matinee,” advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.