In today’s “Saturday Matinee,” advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.
Rocket Jump Film School Will Shake Up Online Filmmaking Education
Freddie Wong and his filmmaking team run one of the most popular channels on YouTube. They’re now offering FREE online education that is sure to make waves in the industry.
Sometimes the Right Music for a Film Subverts Your Expectations
When would you make a video about a jazz band without using jazz music? When the objective calls for something else.
The Importance of Story When Communicating Your Brand
What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.
John Jay of Wieden+Kennedy: Break Out of Your Silo
By breaking out of your silo, and embracing the creative you uniquely are, you will attract clients that want what you have to offer.
Nancy Duarte and the Power of Story
The word “story” is being used a lot nowadays. In this short video, Nancy Duarte shares why they’re so important.
Applying “The Hero’s Journey” Can Improve Your Corporate & Event Filmmaking
A case study of how Joseph Campbell’s “Hero’s Journey” can be applied to a real life story, and how you can use that concept in your own filmmaking.
Stop Watching Other People’s Videos Or You’ll Go Blind
A challenge for you filmmakers out there that I doubt any of you could actually do. (Me included).
James Victore on Finding Your Style
Today’s Saturday Matinee offers valuable insight into finding your voice as an artist.
5 Tips for Using Your Online Presence Wisely
In this age when anything you put online can go world-wide in minutes and stays there forever, you need to be wise about how you represent yourself online. Here are five tips.