As a follow up to yesterday’s provocative post about whether to put pricing on your website, today I explore what it means if your business is viewed as a commodity.
Should You Put Your Prices On Your Website?
Should you or shouldn’t you put your prices on your website. Today I give the definitive answer.
A Branding Lesson from the Netflix Qwikster Spin-off
The Netflix decision to spin-off DVD-by-mail illustrates a great lesson about branding all professional creatives should strongly consider. What is your brand REALLY about?
Are You An Approval Junkie?
One thing that goes with being a creative is the insatiable need for approval and praise. We end up becoming…approval junkies. Are you one?
I Got So Many Friends I Broke Facebook
In our never ending quest to get more friends, more followers, and more, more, more, sometimes you just have to stop and realize how ridiculous it all is. This video is an excellent satire on our social media crazed “culture”.
Featured Filmmaker Friday – Robin “El Skid” Schmidt
Today on Crossing the 180 we have UK filmmaker, music video impresario, and YouTube “game player” himself, Robin “El Skid” Schmidt.
Why This is the Best Wedding Video Promo on the Planet
A couple of days ago my good buddy Matt Davis of Life Stage Films sent me a private link to his new wedding video promo. It was a few hours before it went live and I was honored to be one of the early viewers. After watching it I had two thoughts. 1) I’m so […]
What “So You Think You Can Dance” Taught Me About Being an Auteur
Besides being a lot of fun to watch, SYTYCD also has some great lessons professional creatives can learn about having a distinctive style. Read on to find out how.
7 Lessons Koo Taught Us for a Successful Kickstarter Campaign
Seven valuable lessons for staging a successful Kickstarter campaign learned from observing Koo of NoFilmSchool.com.
Looking Back Before You Leap
A must-read guest blog post by Evan Vetter, filmmaker creating a documentary about The DR Congo. You will be inspired to make your own leap of faith.