The CEO and co-founder of one of the world’s leading ad agencies shares some profound thoughts for this inaugural Saturday Matinee blog post. #SatMat.
Customer Acquisition vs. Retention and the Brand Experience
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?
Building a Brand Experience as a Visual Storyteller
Here’s a short list of considerations to make if you desire to craft a rewarding experience for your clients.
Design Elements of Your Brand
Let’s talk about design elements and what goes into that aspect of your brand.
What Is a Brand?
The first in a series of posts about what branding is and how to effectively build one.
In Filmmaking, Less is More
The disappointing re-mastered version of EMPIRE STRIKES BACK reminds filmmakers that LESS is MORE.
The Power of Retreats to Recharge and Rejuvenate
As a professional creative, you owe it to your health and craft to take time to recharge your batteries.
Thinking Outside Your Filmmaking Box
Tony Zhou’s video essay about Edgar Wright films offers a valuable lesson for visual artists on using the visual medium creatively.
Do You Treat Your Customers Like People or Robots
Some coMpanies just don’t get whAt Customer service is reallY about in today*S internet and social media age.
A Lesson About Sharing for All You 10-year-olds Out There
A recent interaction with my 10-year-old son was an excellent case study in sharing skills and knowledge. A lesson all creatives should heed.