Yesterday I talked about the components that go into creating a signature style and look to your work. Remember, we said this was important if you hope to earn a living from your craft because it will help differentiate you, and in many cases will allow you to charge a premium. Today I want to […]
Developing a Signature Style – Part 1: The Components
As a filmmaker or photographer looking to make a living in your craft, one of the most important things you can do is develop a signature style. That is to say, an aspect of your work that helps you stand out from the pack. Something unique that you will be able to charge a premium […]
I’m Starting a Boudoir Business for Teen Girls
I’ve been thinking a lot lately how popular the boudoir business is getting in the wedding industry. Then I had a revelation. Why not start one for teen girl portraits? That would totally set me apart, dontcha think?
Lessons Learned When A Newbie
There’s one thing we all have in common no matter how good we are at our respective jobs, how long we’ve been in business, or how successful we are. We all, at some point, were a newbie. We had to learn the ropes, make mistakes, and grow. Sometimes after we’ve been in business for a […]
Jim Collins on the State of the Photo Industry
One of the wisest men in business I know is Jim Collins. No, not that Jim Collins. (although, I hear he’s pretty smart too. 😉 I’m talking about the CEO of my long-time client Pictage. Jim was brought in as CEO almost two years ago. I will not go into details about the changes he […]
The Future is Bright, or Bleak. What’s Your Perspective?
**UPDATE: This blog post was part 3 of a 3-part series. ** I hazard to guess the post I posted a couple of days ago may have ruffled some feathers. Those of you who follow me regularly were either thinking “Someone must have hacked into Ron’s blog!” or you were thinking “Here we go again. […]
The Future is BRIGHT for Small Business Photographers and Filmmakers
**UPDATE: This blog post was part 2 of a 3-part series. Be sure to read part 1 (The Future is Bleak) and Part 3 (The Future is Bright or Bleak). 🙂 ** There is absolutely no better time than NOW to be a small business photographer or filmmaker. The equipment we have at our disposal […]
The Future is Bleak for Small Business Photographers and Filmmakers
**UPDATE: This blog post was part 1 of a 3-part series. Be sure to read part 2 (The Future is Bright) and Part 3 (The Future is Bright or Bleak). 🙂 ** Why don’t we all just admit it. If you’re a small business making a living by shooting photos (e.g. weddings & events, portraits, […]
A Promo Video is about You, Not Your Gear
Many photographers are under the impression that a promo video has to show them with a camera. Although that will be the case a majority of the time, it isn’t always the case. The most important job of a promo video is to get potential clients to know, trust, and want to learn more about […]
The Evolution of an About Page
Tell me if this sounds familiar to you: I just love taking pictures, and there’s nothing more important to me than capturing the images of your wedding day, the most important day of your life. Blah, blah, blah. I added the blah, blah, blah, part, but I think you get the point. I can’t tell […]