What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.
A case study of how Joseph Campbell’s “Hero’s Journey” can be applied to a real life story, and how you can use that concept in your own filmmaking.
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.
How to use a fictional narrative approach to help your clients’ videos rise above the noise.
Two versions of a film we made for a client provides a lesson in serving your inner muse vs. serving the client.
Our latest photographer promo is a case study in taking risks to be different.
Some behind the scenes info and video on the making of a provocative short film about the sex trafficking of teen girls (that is, trying to stop it.)
A promo for a festival of films that gets people talking and moves you to make the world a better place.
Why just about all of the promotional videos we produce use documentary style interviews vs. formal scripts. Plus advice on when it make sense to use scripts.
From camera formats, to codecs, to color grading and more. Valuable lessons I learned making this short film doc.