A 2007 Washington Post experiment with world-class violinist Joshua Bell proves to be an exceptional marketing lesson for professional creatives. Who knew?
Steve Jobs Introduces the Think Different Campaign
In this old video of Steve addressing his team, he talks about the importance of taking care of your brand so that it can retain its vitality.
Your Website Navigation Sucks
Six tips to help improve the experience visitors have when they visit your site.
Square Is a Must-Have Point-of-Sale App for Any Small Business
Every client who has seen us use this (and I literally mean EVERY client) has said “Wow! That is so cool.” Find out why.
A Case Study in Setting Yourself Apart: This Blog
The hoopla over Canon’s announcement gave me a revelation about my blog that turns out to be a great case study on setting yourself apart and the benefits.
The Value of Case Studies and the Order of Your Work
In today’s competitive environment you should do whatever you can that sets your company apart. Case studies on your site are an effective way to do that.
Never Judge a Client by Their Cover
It’s happened to all of us at least once. That prospective client comes driving up in their Mercedes Benz S-Class and you start seeing dollar signs. Don’t start planning the big vacation just yet!
Should You Ever Cut Pricing Deals with Your Prospects or Clients?
How do you respond when you get that inevitable question from a prospect, “Hey, if you cut me this deal, I’ll get you more business.” Today we look at another provocative topic about pricing.
Being Viewed as a Commodity Will Affect What You Can Charge
As a follow up to yesterday’s provocative post about whether to put pricing on your website, today I explore what it means if your business is viewed as a commodity.
Should You Put Your Prices On Your Website?
Should you or shouldn’t you put your prices on your website. Today I give the definitive answer.