Four essential steps necessary in finding and utilizing contract video editors in a way that will allow you to scale your business and protect your brand.
Gary Vaynerchuk on Storytelling
Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.
What IS Storytelling Anyway?
Now that the term “cinematographer” has been used ad nauseam, there’s a new “favorite” term professional artists are adopting. Storyteller. What?
The Top 3 Problems of Universal’s “Best Vacation Ever” Ad
What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.
A Primer on Photo and Video Copyright Usage
Photo stealers beware! Do you have rights to that image you’re posting on your blog? Suggestions for protecting your butt, as well as your own copyrights.
Do Your Clients Have 2 out of These 3 Characteristics?
If you want to stay sane and have a long career as a professional creative, I recommend you make sure most of your clients have at least two of these three characteristics.
How to Have Difficult Business Conversations
Whether it’s giving bad news to a client, or firing and employee, these tips from B2B marketing manager are extremely helpful, so take heed.
5 Reasons to Stop Using a Paper Shot List
This guest post from director and “On the Lot” reality TV game show finalist Zach Lipovsky has some great tips on paperless filmmaking apps.
How UPS Failed a Basic Premise
A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.
Six Lessons Every Small Business Owner Should Know
Guest Post by Clint Regehr of CERVIDEO Unlike many film makers that first went to film school and then entered the business world, I came at it from a different direction. I was in the business world where I had a 30 year Enterprise Software Sales career that included major software corporations and several start […]