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My Top 5 Bold Predictions in 2015 #5 – VOD Explodes

January 12, 2015 By Ron Dawson

My Top 5 Bold Predictions in 2015 #5 – VOD Explodes

This week a start a series counting down my top 5 bold predictions for 2015 and what this means for you. No. 5 is a huge increase in VOD.

A Promo Video that Repels as Much as it Attracts

January 9, 2015 By Ron Dawson

A Promo Video that Repels as Much as it Attracts

The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.

How to Find Creative Commons Photos You Can Legally Use

January 6, 2015 By Ron Dawson

How to Find Creative Commons Photos You Can Legally Use

Just because it’s easy to find images online, doesn’t mean they are all free and clear to use. Follow these instructions to keep yourself from getting sued.

The Power of Intentionality

December 11, 2014 By Ron Dawson

The Power of Intentionality

If you’re not intentional about where you want to go or be in life, how do you expect to succeed in anything?

My New Five Dollar Video Service

December 10, 2014 By Ron Dawson

My New Five Dollar Video Service

With sites like Fiverr out there, I figure, if you can’t beat ’em, join ’em. So today we are now offering our clients $5 video services. Check it out!

Know Your Video’s Objective

December 1, 2014 By Ron Dawson

Know Your Video’s Objective

Before you start pre-production on any video, you need to ask this vital question.

The Top 7 Tips for Licensing Your Video or Photo Content

November 19, 2014 By Ron Dawson

The Top 7 Tips for Licensing Your Video or Photo Content

There may come a time in this business when a company or other organization will ask to license previously shot content from you. Here are some key tips on how to get the best value for your work.

Why “Maddie” May Have Missed the Mark

October 15, 2014 By Ron Dawson

Why “Maddie” May Have Missed the Mark

This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.

Using a Fictional Narrative Approach to Promote Your Client’s Business

September 16, 2014 By Ron Dawson

Using a Fictional Narrative Approach to Promote Your Client’s Business

How to use a fictional narrative approach to help your clients’ videos rise above the noise.

Increase Client Satisfaction with Creative Briefs

July 24, 2014 By Ron Dawson

Increase Client Satisfaction with Creative Briefs

A creative brief not only sets client expectations (thereby increasing satisfaction), but it provides the basis for all of your creative directions and decisions.

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