Today’s Saturday Matinee is another Gary Vaynerchuk original. Are you ready for a huge injection of inspiration?
Transmedia Storytelling
It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.
Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause
In today’s “Saturday Matinee,” advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.
The Importance of Story When Communicating Your Brand
What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.
Nancy Duarte and the Power of Story
The word “story” is being used a lot nowadays. In this short video, Nancy Duarte shares why they’re so important.
5 Tips for Using Your Online Presence Wisely
In this age when anything you put online can go world-wide in minutes and stays there forever, you need to be wise about how you represent yourself online. Here are five tips.
Gary Vaynerchuk and the Most Important Word Ever
Social media marketing master Gary Vaynerchuk has a sobering video that will certainly challenge you.
Dan Wieden on the New TV Landscape
Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.
Dan Wieden on Brands, Ideas and Storytelling
The CEO and co-founder of one of the world’s leading ad agencies shares some profound thoughts for this inaugural Saturday Matinee blog post. #SatMat.
Customer Acquisition vs. Retention and the Brand Experience
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?