We can learn a lot from our failures. Sara Blakely, the now billionaire founder of SPANX, credits her success with it.
Exert Your Expertise
What do you do when a client asks you to do something you know as a professional just will not work?
Are You Lazy with Your Branding?
Today is a re-published article I wrote three years ago. It still holds up today. Here are three reasons you must differentiate your business.
How Videos Go Viral
What really makes a video go viral? Can we control it? Kevin Allocca, YouTube’s Trends Managers, gives us some valuable insight.
Steve Zugelter of Studio Z Films: Is Having Both a High and Low-End Brand Worth It
I’m excited to have ex-coaching client turned event filmmaking teacher and EventDV Top 25 inductee Steve Zugelter drop some serious knowledge and experience on having a high and low-end brand.
A Top-Notch About Page by Studio Z Films
Your about page is such an important part of your website. Next to your portfolio, it’s probably the most important part of your website. Today we look at another stellar about page–that of Studio Z Films.
Little Platforms Can Still Go a Long Way
In my follow up to yesterday’s post about building a platform to survive the new free-conomy, today I offer a few suggestions on how you can build a useful platform for your business without having it reach tens of thousands of people.
Building a Platform and Surviving This New Free-conomy
There’s a growing amount of products, services and education being offered free of charge. You may even see your competition giving away more stuff for free. So how does a small business survive in such a bizarro economy? Good question.
My Top 10 Attendance Tips for WPPI, NAB or Any Large Conference
Large conferences like WPPI, NAB and SXSW can be very overwhelming. Here are my top 7 tips for getting the most out of them (without going broke!)
Ideas Hold Value. Charge Accordingly.
The ideas you bring to the table are valuable. Your rates and how you market yourself should refelct that.