This emotionally powerful commercial about an owner and her dog would be a great promo for an animal shelter. But not so much for a car.
Gary Vaynerchuk on Storytelling
Gary Vaynerchuk gives an ESSENTIAL lesson for all social media marketers.
The Top 3 Problems of Universal’s “Best Vacation Ever” Ad
What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.
How UPS Failed a Basic Premise
A comical anecdote about my experience at a UPS Store makes a great case study on what NOT to do in your business.
Lowering Your Rate Without Hurting Your Brand
This is part 2 of the guest blog post on how to offer lower rates to your clients without hurting your brand.
The Importance of Maintaining Brand Scarcity
Today’s guest blog post delves into the connection between brand scarcity and your prices.
Three Lessons About Branding from a Cosmetic Line Documentary
Part 2 of Jude Charles’ post on making a documentary about branding. Today are the actual lessons he learned about branding itself. Insightful!
The Making of a Documentary Series About Branding
An in-depth look at the making of a documentary series about building a cosmetic brand. Great info for building your business and your craft.
A “Mighty” Promo Video That Goes Against the Norm
A recent promo we produced for a local branding and marketing firm exemplifies the importance of taking chances to go do something contrary to the norm.
Are You Lazy with Your Branding?
Today is a re-published article I wrote three years ago. It still holds up today. Here are three reasons you must differentiate your business.