Four attributes every commercial (or promotional video) should have to be effective. (IMHO)
A Crucial Business Lesson for Surviving a Crappy Economy
Chances are if you follow the whole DSLR filmmaker movement, you’ve heard of Tom Lowe, aka “Timescapes.” There are no words that can quite capture the sheer awesomeness, majesty, and grandeur of the timelapse films Tom creates. Every one I’ve seen makes my heart beat faster and makes me want to get up and conquer […]
Crossing the 180 #20: Joshua Weigel
Episode 20 I’m excited to bring back to life, a labor of love, Crossing the 180: The Filmmakers Podcast that Breaks the Rules. It’s been about 8 or 9 months since the last episode with Jon Houser. So, I wanted the first day back to be a great interview. We have Joshual Weigel, writer/director of […]
The Definitive Guide to Choosing Between Vimeo and YouTube
The title says it all. I give some very specific things to consider when deciding between the two most popular video sites on the web.
My Tapeless Workflow Backup and Archive Strategy
Update May 6, 2013: This article will give you a good foundation to start with. However, since the original writing of this post in 2011, I’ve updated my workflow to fit FCPX. Read about it at http://bit.ly/ronsfcpxworkflow. I currently have a 100% tapeless workflow. Except for a few straggling projects here and there, everything I shoot […]
Four Tips to Getting Over Grudges
At one time or another we have all experienced pain from someone in our life that once was (or may still be) close to you in some way. Maybe a trust was broken. Maybe a terrible mistake was made. Maybe they were just being, oh I don’t know…human. Whatever the case, the incident may cause […]
Perhaps My Most Important Film to Date
Last fall I had the incredible pleasure and honor to meet Ashley—a senior in high school diagnosed with stage 4 Ewing’s Sarcoma cancer at the end of her junior year. I came to meet Ashley via a film project I was shooting for Pictage’s PartnerCon 2010. Over the past couple of months, we’ve been airing […]
The Anti-Wedding Film: An Example of Standing Out
Today Michael LaFrance tweeted that I check out his “amazing” wedding film trailer. Honestly, my first thought was this is just a form of Twitter spam (which normally bugs me). And I wasn’t too crazy about the lack of humility. But, I thought, what the heck. I’ll check it out. I’ll give this guy 30 […]
A Follow Friday Strategy That Gets Results
If you’re an avid Twitter-er (is that even a word?) then you are no doubt familiar with #FollowFriday. It’s a Twitter tradition of suggesting to your Twitter followers other people for them to follow. Using the hashtag #FF or #followfriday, you’ll see something like this: #FF @rondawson, @crossingthe180 The theory is that people who follow […]
A Danger in Selling Yourself Cheap
Wherein I recount a funny, yet poignant story about nails, 5 year olds, and a persistent sales person at a mall kiosk.






