If you use various trans- and new media platforms to market yourself or your clients, you better know who your audience really is and how to use those platforms effectively.
Gary Vaynerchuk Implores You to Know Yourself
Today’s Saturday Matinee is another Gary Vaynerchuk original. Are you ready for a huge injection of inspiration?
Transmedia Storytelling
It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.
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Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause
In today’s “Saturday Matinee,” advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.
Rocket Jump Film School Will Shake Up Online Filmmaking Education
Freddie Wong and his filmmaking team run one of the most popular channels on YouTube. They’re now offering FREE online education that is sure to make waves in the industry.
Sometimes the Right Music for a Film Subverts Your Expectations
When would you make a video about a jazz band without using jazz music? When the objective calls for something else.
The Importance of Story When Communicating Your Brand
What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.
John Jay of Wieden+Kennedy: Break Out of Your Silo
By breaking out of your silo, and embracing the creative you uniquely are, you will attract clients that want what you have to offer.
Nancy Duarte and the Power of Story
The word “story” is being used a lot nowadays. In this short video, Nancy Duarte shares why they’re so important.