It is essential for today’s professional creative to understand the relationship to media and platforms when marketing their or their clients’ brands.
Archives for June 2015
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Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause
In today’s “Saturday Matinee,” advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.
Rocket Jump Film School Will Shake Up Online Filmmaking Education
Freddie Wong and his filmmaking team run one of the most popular channels on YouTube. They’re now offering FREE online education that is sure to make waves in the industry.
Sometimes the Right Music for a Film Subverts Your Expectations
When would you make a video about a jazz band without using jazz music? When the objective calls for something else.
The Importance of Story When Communicating Your Brand
What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.