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Archives for February 2014

The Making of the Jerry Ghionis Film “Your Perfect Day”

February 27, 2014 By Ron Dawson

The Making of the Jerry Ghionis Film “Your Perfect Day”

Here’s the story behind the origin, inspiration, and making of Jerry’s film. And my confession of the irony of it all.

Jerry Ghionis, WPPI and the Importance of Perspective

February 24, 2014 By Ron Dawson

Jerry Ghionis, WPPI and the Importance of Perspective

In an industry where there’s no loss of drama, this film starring world-renown wedding photographer Jerry Ghionis offers hope, inspiration and proper perspective.

The Top 3 Problems of Universal’s “Best Vacation Ever” Ad

February 13, 2014 By Ron Dawson

The Top 3 Problems of Universal’s “Best Vacation Ever” Ad

What brand marketing lessons can we learn from Universal’s ad campaign that looks suspiciously similar to Apple’s.

A Primer on Photo and Video Copyright Usage

February 11, 2014 By Ron Dawson

A Primer on Photo and Video Copyright Usage

Photo stealers beware! Do you have rights to that image you’re posting on your blog? Suggestions for protecting your butt, as well as your own copyrights.

Do Your Clients Have 2 out of These 3 Characteristics?

February 5, 2014 By Ron Dawson

Do Your Clients Have 2 out of These 3 Characteristics?

If you want to stay sane and have a long career as a professional creative, I recommend you make sure most of your clients have at least two of these three characteristics.

You Only Have One Life. How Will You Spend It?

February 3, 2014 By Ron Dawson

You Only Have One Life. How Will You Spend It?

The death of Philip Seymour Hoffman yesterday has me asking this all important question. Here’s why you should ask it too.

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