Chances are you are using way more toothpaste than you need to use. How you’ve been duped by the toothpaste industry and the valuable sales lesson you can apply to your own business.
Archives for January 2012
How to Deal with Clients Who Want a Lexus Quality for a Hyundai Price
How do you deal with a client who wants way more than he or she is willing to pay for, and is giving you grief about it? There’s no easy answer, but here are my thoughts on the subject.
A Visual Lesson in Marketing to the Right Audience
A 2007 Washington Post experiment with world-class violinist Joshua Bell proves to be an exceptional marketing lesson for professional creatives. Who knew?