Today is my fourth and final entry in the pricing series I started last week. Thursday I wrote about “Setting Your Rates.” Friday I touched on some strategies for raising your rates as you grow. Yesterday I addressed the popular strategy of high end wedding studios offering services to low-end brides. Today I want to […]
Archives for May 2011
How to Spin-Off a “Target” Brand When You’re a “Tiffany” Studio
Vera Wang is the quintessential high-end, couture bridal designer. Wearing a Vera Wang dress on your wedding day is a dream come true for a woman. But it ain’t cheap. You could easily spend $10,000 for a Vera Wang dress (my whole wedding cost that much). Everything Vera does is expensive. Until about four years […]
How Often Should You Raise Your Rates?
Today I continue the series I started yesterday, “The Price is Right.” There’s been a lot of chatter lately in my circles around this topic of pricing, so I wanted to address it. Yesterday it was about strategies for setting your rates. Today let’s look at some ways for raising your rates. ‘Cuz you know […]
How to Go About Setting Your Rates
I think one of the most often asked questions by newbies in the filmmaking or photography world are: what price should I set? Should I go high, or low? How often should I raise my prices? My podcast conversation with David Robin inspired this blog post. But then I started seeing this topic come up […]
Ray Roman and the Very Different Promo Concept Film
Yesterday guest blogger Ray Roman shared with his thoughts on the wedding filmmaking business. Today he continues by sharing the thoughts on the making of the promo film for his current workshop. Enjoy. So to launch our International workshop tour, I wanted to incorporate a concept film, and of course, it had to be “different”; […]
Ray Roman – From Drug-Busting Cop to Award-Winning Wedding Filmmaker
Ray Roman is 6′ + tall, very muscular, and can sometimes be physically intimidating. You have to be when you deal with the mob. And it also helps when you’re dealing with the M.O.B. – as in “mother of the bride.” Ray is someone who has been in a situation where he’s done both. From […]
Calling All Atlanta (and Nearby) Filmmakers – I Need You!
Calling all filmmakers in or within decent driving distance to the Atlanta Metro. Do you love the process of filmmaking? Are you excited at the notion of connecting with and networking with other creative filmmakers? Do you want to participate in a project where you will have loads of fun and learn a lot? Can […]
Terrie Samundra: The Director of “Kunjo” on Crossing the 180 #34
Today’s guest is one of those passionate filmmakers that you could talk to for hours and not realize how much time has flown by. I met Terrie Samundra while I was filming the promo video for the SF Bay Area Windrider Forum (a sort of mini-Sundance designed to generate meaningful discussions around the films screened). […]
Edward Burns Crosses the Gap Between Old Hollywood and New
I think it’s a fitting end to my week-long series on the New, New Hollywood filmmaker by talking about Edward Burns. You may recall that Burns hit it big and had the ultimate filmmaker’s dream come true when his indie film “The Brothers McMullen” became a critical, festival, and box office hit back in 1995. Since […]
25 Things I Love About Julian Smith
Today is day 4 of the challenge I started Monday. For you to find three new filmmakers to follow and learn from and/or be inspired by. I suggested to pick three filmmakers who are part of what I call the New, New Hollywood—original content creators taking advantage of online media to do what every filmmaker […]