In today’s “Saturday Matinee,” advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.
What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.
Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.
The CEO and co-founder of one of the world’s leading ad agencies shares some profound thoughts for this inaugural Saturday Matinee blog post. #SatMat.
The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?
Here’s a short list of considerations to make if you desire to craft a rewarding experience for your clients.
Let’s talk about design elements and what goes into that aspect of your brand.
The first in a series of posts about what branding is and how to effectively build one.
Some coMpanies just don’t get whAt Customer service is reallY about in today*S internet and social media age.
The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.