I can see your point Roger. But here’s why a promo is important. It give the prospect an opportunity to 1) know YOU and 2) know what it’s like to worth with you. Clients (especially brides) want to enjoy the experience of working with a vendor. No one wants to work with a diva artists that is a pain and pissess off all the guests, regardless of how good their work it. Also, to be frank, a lot of work nowadays looks alike. Perhaps the only thing that may set you off from your competition is YOU (i.e. your personality, working style, etc.) Also, as I mentioned in the post, if, like Matt’s team, you’re kinda crazy and maybe even goofy, there are some clients who won’t like that at all. Again, they may like your work, but the experience of working with you will be bad. A promo communicates all of that. IMHO, it’s not good enough JUST to show your work. ESPECIALLY because there are other vendors to consider.