I think we’re in agreement Sandy. 🙂 Thanks for reading. And I hope to run into you too.

“Switched to HD DSLRs, it’s because the quality is amazing.” Ron, I disagree with that general judgement. HD DSLR’s quality CAN BE amazing when produced correctly. The choice of one’s camera is not relative to creating catharsis within a storyline communicated through video. Having pretty imagery and directing the viewer’s attention to certain areas of the frame remains to me as mere circus tricks in film making. Capturing an “emotional cleansing” that is felt by your audience happens initially because the camera was rolling at the right time and the editor stitched those moments together in the right order so that “emotional cleansing” can be experienced over and over each time the video is watched. I agree with what you are saying, just currently in the industry I feel that there is too much chatter about “HD DLSR this and HD DLSR that”. I shoot with HD DLRS’s, as well, and I value their usefulness. However, it’s not the camera, it’s the camera operator and/or the director’s previsualization when captured that generates the egg not the chicken. Keep up the good work, Ron. Hope to run into you soon.

Excellent points TJ. I don’t want this article to be taken as the end all, be all. It’s just one data point really in the whole aspect of your business as a creative. Yes, all those things you mentioned are very important. And I would also add that creating a quality video is very important. There’s a reason I switched to HD DSLRs, it’s because the quality is amazing. So I don’t want to give the impression that it’s okay if your video looks crappy, as long as the story is good. But, you shouldn’t go into debt and hurt yourself financially just so you can have all the best toys either.

I just think that there’s an overwhelming obsession on the other side of the pendulum. I’m just trying to bring some of us back to the center for better balance. With my admonition to start with story, regardless of what you have, you can succeed.

Thanks for all your great comments by the way!