Oh. My. God. This is so great — I think the fact that they’re doing so much practically is really going to make this film stand out among the glut of CGI flicks, above and beyond the fact that it’s another Star Wars episode. There’s a rawness and energy that the VFX crowd simply hasn’t mastered yet.

Seth Godin posted a few days ago another thought about why this works so well: it continues to build anticipation and expectations, far beyond what another teaser would have done, precisely because it doesn’t scratch that itch of wanting to see more of the movie:

“Instead, of following the conventional wisdom and showing, he told. He told a story of care, of excitement, of anticipation.

He created tension instead of relieving it.”

Indeed.