Comments on: The Importance of Story When Communicating Your Brand https://daredreamer.com/the-importance-of-story-when-communicating-your-brand/ The Sites & Sounds of Creative Expression Wed, 13 Jan 2016 21:18:56 +0000 hourly 1 https://wordpress.org/?v=6.4.1 By: Lydia https://daredreamer.com/the-importance-of-story-when-communicating-your-brand/#comment-1028 Tue, 06 Mar 2012 06:37:12 +0000 http://daredreamermag.com/?p=7347#comment-1028 Sue Bryce made this point yesterday at creativeLIVE. That’s what her whole last promo video was about–a story. Now to figure out the story for my business and how to tell it!

]]> By: Ron Dawson https://daredreamer.com/the-importance-of-story-when-communicating-your-brand/#comment-1027 Mon, 05 Mar 2012 19:12:13 +0000 http://daredreamermag.com/?p=7347#comment-1027 In reply to Clint Regehr.

Great read Clint. Made me think of really funny or over the top commercials where you remember the commercial, but not the thing the commercial is selling. Thanks for sharing.

]]> By: Clint Regehr https://daredreamer.com/the-importance-of-story-when-communicating-your-brand/#comment-1026 Mon, 05 Mar 2012 18:26:11 +0000 http://daredreamermag.com/?p=7347#comment-1026 Interesting read… http://11thscreen.com/2012/03/could-some-of-the-most-memorable-ooh-executions-be-counterproductive-to-brands/

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