Comments on: Teamwork and Innovation the IDEO Way

By: Imahni Dawson

Imahni Dawson — Wed, 30 May 2012 01:53:26 +0000

In reply to Andy Owen. I'm glad you enjoyed it and what an awesome quote by Steve Jobs! Thanks for sharing that. You said it so well in, "though some curmudgeons will never allow room for change because they’re stuck in their old, stubborn, immovable ways, they’ll fade into their oblivion soon enough, allowing room for free thinkers and actually worthy creative types to take their place." That is certainly the day I look forward to.

By: Andy Owen

Andy Owen — Wed, 30 May 2012 01:40:54 +0000

I really enjoyed this post.
I am fully aware that I am not the best at what I do, but I started my company, so does that make me the leader? Most times, because it’s my name on it, but I bring talented people in around me to support the concept.
I was about 3/4 of the way through before I even realized it wasn’t Ron writing, but Imahni! Great job girl! Lots of insight, and though some curmudgeons will never allow room for change because they’re stuck in their old, stubborn, immovable ways, they’ll fade into their oblivion soon enough, allowing room for free thinkers and actually worthy creative types to take their place.
Steve Jobs said it well in the narration to “Think Different.” “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

By: Al

Al — Tue, 29 May 2012 22:28:19 +0000

The team designed such a great shopping cart that stores couldn’t get them fast enough. No, wait, that never happened. 13 years later and none of the ideas expressed in the design teams work have been adopted to date.

Some designs are classic because they also happen to be very functional. Say what you will about the shopping cart, it’s very functional. The teams was picking nits in order to justify a complete redesign.

To bring this around to our business. All the camera companies (sans Arri) are reinventing the camera body. So much so that after you have purchased a very expensive camera you then need to go out and buy all the attachments that used to be there and a no longer included. Just look at the Blackmagic Design camera. It’s a cube. Ooooh very ergonomic. Very functional.

Now we live in a time of great optical sensors that are all looking for a functional camera body to be placed into. When SONY brought the FS100 to Los Angeles, the cameramen in the room slammed it. Rightfully so. Guess what, most of what we complained about was fixed in the FS700. But they still left that terrible viewfinder system. As one recent reviewer said, “You’ll have to go out a buy a proper viewfinder from Zacuto.” Oh darn, I think I may have given his identity away. Bollocks!

Give me a 1980 Betacam with the sensor technology we have to day and I’d be happy. Well, as long as it was the 48 lbs. that was the original Betacam…