Some people have called for Netflix CEO Reed Hastings to step down. But before we go casting stones, we should take a look at our own businesses to see where we are screwing up.
The Netflix decision to spin-off DVD-by-mail illustrates a great lesson about branding all professional creatives should strongly consider. What is your brand REALLY about?
Today Netflix CEO Reed Hastings sent an email to Netflix customers and posted this blog post explaining the reasoning behind the company’s recent price hike and apologizing for not communicating this earlier. In a nutshell, they are breaking off the DVD business to a whole separate company called…are you ready for this…Qwikster (for which they don’t even […]