Amazon.com Archives - Dare Dreamer Entertainment https://daredreamer.com/tag/amazon-com/ The Sites & Sounds of Creative Expression Mon, 03 Oct 2011 12:00:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 96915532 A Branding Lesson from the Netflix Qwikster Spin-off https://daredreamer.com/a-branding-lesson-from-the-netflix-qwikster-spin-off/ https://daredreamer.com/a-branding-lesson-from-the-netflix-qwikster-spin-off/#comments Mon, 03 Oct 2011 12:00:36 +0000 http://daredreamermag.com/?p=5236 The Netflix decision to spin-off DVD-by-mail illustrates a great lesson about branding all professional creatives should strongly consider. What is your brand REALLY about?

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