advertising Archives - Dare Dreamer Entertainment https://daredreamer.com/tag/advertising/ The Sites & Sounds of Creative Expression Fri, 26 Jun 2020 23:05:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.1 96915532 Pepsi’s Challenge: Brand Authenticity and Knowing Your Audience [PODCAST] https://daredreamer.com/pepsis-challenge/ Tue, 02 May 2017 15:30:46 +0000 http://daredreamer.fm/?p=28393 The #1 question I’ve had about the ridiculous Pepsi ad from a month ago is “How?” How did so many smart people in a room get this so wrong? I think today’s episode of Radio Film School has some potential answers.

The post Pepsi’s Challenge: Brand Authenticity and Knowing Your Audience [PODCAST] appeared first on Dare Dreamer Entertainment.

]]> 28393 Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause https://daredreamer.com/ogilvy-cleverly-leverages-silly-youtube-videos-to-promote-a-cause/ https://daredreamer.com/ogilvy-cleverly-leverages-silly-youtube-videos-to-promote-a-cause/#comments Sat, 06 Jun 2015 19:00:22 +0000 http://daredreamermag.com/?p=26391 In today's "Saturday Matinee," advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.

The post Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause appeared first on Dare Dreamer Entertainment.

]]> https://daredreamer.com/ogilvy-cleverly-leverages-silly-youtube-videos-to-promote-a-cause/feed/ 2 26391