Comments on: Should You Ever Cut Pricing Deals with Your Prospects or Clients? https://daredreamer.com/should-you-ever-cut-pricing-deals-with-your-prospects-or-clients/ The Sites & Sounds of Creative Expression Mon, 26 Mar 2012 19:31:11 +0000 hourly 1 https://wordpress.org/?v=6.4.1 By: FAQ: Pricing your photography business. | Alex Beadon Photography https://daredreamer.com/should-you-ever-cut-pricing-deals-with-your-prospects-or-clients/#comment-5205 Mon, 26 Mar 2012 19:31:11 +0000 http://daredreamermag.com/?p=5443#comment-5205 […] Should You Ever Cut Pricing Deals with Your Prospects Or Clients?by Ron Dawson […]

]]>
By: Travis Wilber https://daredreamer.com/should-you-ever-cut-pricing-deals-with-your-prospects-or-clients/#comment-5204 Mon, 30 Jan 2012 15:04:04 +0000 http://daredreamermag.com/?p=5443#comment-5204 Great Post. The ‘Dont Burn Bridges’ aspect is huge too I think. I always tell people that can’t afford me to send me work of other lower-cost videographers they find and I’ll help them find the best talented one. I feel like this is reaching out a hand, but also gives you the chance to see any up and comers in the area.

]]>
By: Ron Dawson https://daredreamer.com/should-you-ever-cut-pricing-deals-with-your-prospects-or-clients/#comment-5203 Fri, 14 Oct 2011 17:28:41 +0000 http://daredreamermag.com/?p=5443#comment-5203 In reply to JJ Kim (@jj_orange).

Thanks for sharing your story JJ. You didn’t have to “out” yourself as the person I mentioned. 🙂 But I’m glad the advice you got from everyone helped. I think it’s a smart idea to keep the lines of communication open. You never know.

]]>
By: JJ Kim (@jj_orange) https://daredreamer.com/should-you-ever-cut-pricing-deals-with-your-prospects-or-clients/#comment-5202 Fri, 14 Oct 2011 14:00:17 +0000 http://daredreamermag.com/?p=5443#comment-5202 So here is my full story: the groom is one of friends of my dear couple (who are so great to us) who led us to at least 10 different weddings. this groom was one of them. the package he wants was $2500 more expensive than their budget. First, I turned him away saying “I want to be fair to all other couple who pays full amount” plus more reasons why we can’t simply meet their budget.
He thanked me for explaining, and told me he would be always our fan.
So after reading Ron’s (and others’) comment, I decided to email him back, explaining about our payment plan (which I didn’t include on 1st email), and possibly referral reward program for 2 years after booking (1yr after booking plus 1 yr after their wedding), I would credit $100 per couple. I thought it seemed fair. Anything more than $100 seems too much for me as I have family to feed, and wedding films are our only income.
Because of your blog post (and help from others in forum), I could thing more wisely and tried not to “burn the bridge”. After all, this couple is in the circle with my other couple (who got us many weddings). He also has music production company (very, very new), and could lead to future gig.

]]>
By: Roger https://daredreamer.com/should-you-ever-cut-pricing-deals-with-your-prospects-or-clients/#comment-5201 Fri, 14 Oct 2011 01:20:48 +0000 http://daredreamermag.com/?p=5443#comment-5201 For us, it’s depended on who your target clientele is. We aim for upper tax bracket incomes, so we normally don’t worry about haggling. Our branding is “high-end wedding cinematography”, so we can’t be “The Negotiators” ala Priceline, or we’ll be perceived as a lower quality service. When you target budget minded brides, it’s a totally different story and you’ll have to assume the bartering. That’s been my experience. Once in a while we’ll bless close friends with little to nothing if there isn’t any major action going on.

Unfortunately, you’ll get someone who knows someone who knows you and they’ll ask for a big favor. In these cases, I have to put a clamp on it and give them ideas for raising the money for my services (asking relatives, etc., payment plan, etc) I have bills to pay, mouths to feed and a roof to keep over our heads just like everyone else and that’s the reality of it.

It all ebbs and flows with who your target clients are and what they’re willing to pay. You can’t walk into a Lamborghini dealership with $20,000 and expect a Lamborghini. There’s the Toyota dealership down the street for that. It’s not a new exotic car, but at least it’s a car. 🙂

]]>
By: Ron Dawson https://daredreamer.com/should-you-ever-cut-pricing-deals-with-your-prospects-or-clients/#comment-5200 Thu, 13 Oct 2011 20:31:33 +0000 http://daredreamermag.com/?p=5443#comment-5200 In reply to Michelle Loretta.

Always love getting your input Michelle. thanks. As you so correctly pointed, so many other sources tell people to haggle and negotiate. It’s up to us to educate in patience.

Thanks.

]]>
By: Michelle Loretta https://daredreamer.com/should-you-ever-cut-pricing-deals-with-your-prospects-or-clients/#comment-5199 Thu, 13 Oct 2011 19:51:49 +0000 http://daredreamermag.com/?p=5443#comment-5199 I completely agree. These are people on the other end of the negotiation. These people are spending tens of thousands of dollar on a one day event… that’s not an easy thing for most people to swallow. Compassion, patience, and understanding go a long way.

Most of what we do in the sales process is educate people. This is an opportunity to educate the potential client. How would they know that this isn’t cool? So much of what is ‘out there’ tells them that they need to try to haggle their wedding vendors. Be patient and use the opportunity to talk about the value that your service brings.

I don’t think discounts should ever be offered ‘just to make the sale’. It’s better to throw in something (a freebie) than it is to discount your services. Discounting is only devaluing the work you do.

Love what you say about being flexible about payment… spreading out payments is a great option!

Lastly, be careful where you air your grievances. Negativity breeds negativity and people will steer clear of your energy. With social media, you never know who’s watching. I’m always hesitant to refer a wedding pro who talks badly about their clients, regardless of whether the pro or the client are in the right.

Great post, Ron!

]]>
By: Kee Sitt https://daredreamer.com/should-you-ever-cut-pricing-deals-with-your-prospects-or-clients/#comment-5198 Thu, 13 Oct 2011 17:13:33 +0000 http://daredreamermag.com/?p=5443#comment-5198 I would say be flexible when you run a business.

I learnt in my past 7 years in the event video biz that I need to have some flexibility. If I am lack of gig, I could always custom quote a package to fit the 2,000 amount. I dun have to give everything but may include just the essential. I use to be very firm and at the end I found out that i have less gigs and I don’t have enough to pay the bills.

I believe everyone’s market is different and so is the stage of their business. Importantly, we must not short change ourself no matter which stage or market we are at.

]]>
By: M. Shaw https://daredreamer.com/should-you-ever-cut-pricing-deals-with-your-prospects-or-clients/#comment-5197 Thu, 13 Oct 2011 16:44:39 +0000 http://daredreamermag.com/?p=5443#comment-5197 Are you out of your Vulcan mind! lol love it. Love that quote and the article! thanks!

]]>
By: Ron Dawson https://daredreamer.com/should-you-ever-cut-pricing-deals-with-your-prospects-or-clients/#comment-5196 Thu, 13 Oct 2011 14:43:32 +0000 http://daredreamermag.com/?p=5443#comment-5196 In reply to Clint Regehr.

Awesome advice Clint. That’s actually a really good point too. Some people feel like they have to stick with there official “packages.” Obviously, if you’re in the event business and it’s a popular day, you may not want to give it up to a lower paying gig, but if that’s not the case, or if it’s a day that you know won’t get booked (e.g. a week from the time the prospect cals your), then offer a reduced custom package.

Thanks for sharing.

]]>