Comments on: Scripts vs. Interviews for Promotional Videos

By: Ron Dawson

Ron Dawson — Wed, 05 Sep 2012 16:21:40 +0000

In reply to Jason.

Hi Jason,

Thanks for remembering “My mission.” ? Not changing it at all. We specialize in cause driven and inspirational films, but that’s not the only kind of work we do. Many companies and organizations have hired us to do work that would not fall under either of those two categories. But we still given them an excellent product and service with a fresh style.

As far as funds in the non-profit world, they are there, but it can be hard to find them. Also, many “non-profit” organizations are only non-profit in tax status, but still have multi-million dollar annual budgets. You can make a good living serving only non-profit orgs.

By: Jason

Jason — Wed, 22 Aug 2012 03:15:51 +0000

Ron-are you changing the mission of your business? I remember your mission was to create cause-driven non profit-type films. The two videos shown here don’t reflect the previous mission you had communicated. Is there a lack of funds/clients in that area? Curious to hear your thoughts….

By: PodcastSteve

PodcastSteve — Mon, 06 Aug 2012 19:32:36 +0000

In reply to Ron Dawson. Thanks, Ron. We often take it a step further, and create verbatims from the interviews, look for recurring themes and keywords used by multiple witnesses, and use that to build a story line for the narration and the video as a whole.

By: Ron Dawson

Ron Dawson — Mon, 06 Aug 2012 16:52:42 +0000

In reply to PodcastSteve. That's a great tip Steve. Using content from the interview itself for any scripted VO. Thanks.

By: Andrew

Andrew — Mon, 06 Aug 2012 16:30:57 +0000

I agree. I’ve done a number of promo videos and have yet to do one that’s scripted. It allows me to ask the kind of questions that gets the kind of response that would not have been gotten otherwise.

By: PodcastSteve

PodcastSteve — Mon, 06 Aug 2012 16:15:18 +0000

We completely agree with this approach, and actually, when we’re engaged to do a longer documentary video, we write the bridging scripts for voice over based on the content of the interviews we conduct, we don’t write the script first and try to make the interviews fit the script.