Comments on: My Thoughts About Entrepreneurs Financially Supported by Spouses

By: Lydia

Lydia — Mon, 07 Nov 2011 22:59:15 +0000

Amen!

By: Milas

Milas — Wed, 02 Nov 2011 19:30:42 +0000

I’ll put in my 2 cents. It’s called supply and demand. There is a tremendous oversupply of photographers/videographers. When that happens in any market it puts pricing pressure on the product. I don’t care how strong your marketing or brand is, numbers are numbers. If 10% of 1000 photographers get top dollar ($4000+ per client), that’s 100 “elite” photographers competing for the top 10% or so brides that can afford it. Now when there is 5000 photographers now it’s 500 “elite” photographers competing for the same 10% or so brides. There are roughly the same number of weddings every year(plus or minus a couple of percentage points). The sheer number of attendees and members, say at PPA, underscores the rise, like flood waters, in providers. Now of course I have simplified the numbers for easy math but every level of every price point has seen a saturation of providers. Because the barriers to entry are truly gone. Just about every school has some sort of media program, 10 years ago, you had to search for a quality program. So every quarter there are thousands of new media students pouring into our field, so what do the elite do? They teach… because work is drying up and they have more and more free time between clients who appreciate the value.

By: Ron Dawson

Ron Dawson — Wed, 02 Nov 2011 18:28:51 +0000

In reply to Morgan. Thanks for your comment Morgan. Determining how to reach those clients is indeed difficult. To fill in the gap, you just have to work as hard as possible and be patient. Take other kind of jobs you don't normally do it it'll help pay the bills. If you want to shoot weddings but you have an opportunity to make some money shooting a deposition, shoot the depositions if it'll help put food on the table until you can get paid doing the kind of work you want to do and reaching regularly the kind of clients you want to reach.

By: Ron Dawson

Ron Dawson — Wed, 02 Nov 2011 18:25:51 +0000

In reply to happytearsproductions. Thank you for sharing your thoughts and giving me the opportunity to elaborate.

By: happytearsproductions

happytearsproductions — Wed, 02 Nov 2011 18:23:47 +0000

Hey Ron, great comments, thanks for elaborating! 🙂

By: Morgan

Morgan — Wed, 02 Nov 2011 14:33:00 +0000

Hey Ron
Interesting as always, but i have to say what can you do during the times the people you want to target are coming to you how do you fill the gap ? like in USA in France we have a big group of people who charge 500 €/$ for a wedding and a full res cd of course i charge 5 times that amount but they tend to educate the clients that Photo/Film worth nothing and these can be the clients who can afford to pay !! i know that everybody are set to the “marketing geniuses” who said that “these are the client you don’t want” here is my point i want every client because everybody can spent 100 € on jeans, make-up, hairdresser etc… why not spent it on a 20×30 cm they spent whatever the price is on what they really want if they want something they figured it, i know a wealth family who had a cheaper photographer in their wedding, because in their mind it cost nothing but they can afford to pay and their pictures are…..they don’t even want to look at it.
ex: i had to buy a new car for my family it’s 20 000 € i don’t want to spend that money but I DONT HAVE THE CHOICE i’ve been educated that in order to have a car who is good enough you have to spend a certain amount of money. When it was film people didn’t complain about the photographer’s price because in their mind they knew that a photographer is expensive and because of the way Nikon, Canon etc… started to sell their digital camera with the “it cost nothing” (euhh let me think you need a computer, software, paper, ink etc….) people started to think that digital worth nothing, nowadays even clients who pay good money are complaining but it depends only on the people and their education i have clients spending 3 times their salary and taking a loan to afford me and i have rich people who can afford me easily who won’t.
so now i have nothing against these people but they crash an entire profession based on what the marketing guru are telling to them and it will takes time to recover In Photography/Film in today’s internet, news etc… the asking for images we must be the new millionaire and we will be the new poor, i had a heated argument with one of these people he was a marketing employee so i said to him where are you working ? he said in Paris in this building so i told him that on Monday i will go to his chief office and offer to work (marketing is my major) an entire month for his job for 100 € and what that F…..ing Bas….d told me “that’ s unfair”
Sometimes you have to take that job that is not your price but because you have to pay your taxes and by setting the average low business are closing one after another, yes i set myself from the crowd (a purple cow lol) but i tried one thing this summer i set my prices a little under and charged more after and it seemed to work for my market i was able to “capture” these persons who didn’t come to me because of the prices issue and converted them in Clients.

By: Jason Groh

Jason Groh — Wed, 02 Nov 2011 14:16:05 +0000

Agreed! Besides great companies/artists don’t spend their time worry about folks like this. They are too busy innovating. Every industry has it.