Comments on: Know Your Video’s Objective https://daredreamer.com/know-your-videos-objective/ The Sites & Sounds of Creative Expression Mon, 01 Dec 2014 15:23:11 +0000 hourly 1 https://wordpress.org/?v=6.4.1 By: Ron Dawson https://daredreamer.com/know-your-videos-objective/#comment-1125 Mon, 01 Dec 2014 15:23:11 +0000 http://daredreamermag.com/?p=25056#comment-1125 In reply to Bill Vincent.

Thanks for the comment Bill. But I’m not so sure a fridge maintenance video can’t go viral. If Blendtec can make a blender video go viral, surely you can make a fridge video go viral. 😉

I like your approach. I would add to your comment about what would make the fridge video successful. If on top of the views (i.e. everyone watches it all the way through at least once), there is some kind of metric around retention of info. How good was the video at communicating the message to the fridge mechanics and them remembering what they learned? You beef up your value as a producer if you weave that into your services as well. Knowing how adept you are at this business, you’re probably already doing something like that. 🙂

]]> By: Bill Vincent https://daredreamer.com/know-your-videos-objective/#comment-1124 Mon, 01 Dec 2014 15:09:33 +0000 http://daredreamermag.com/?p=25056#comment-1124 Great article. I always start out project conversations with clients with the question “why should this video exist?” It always surprises me when I don’t get an immediate answer, and tells me immediately that it is time to set expectations with the client. Sometimes they just don’t understand that their video about refrigerator maintenance isn’t going to go viral, no matter how it is shot or edited. But, if the goal is to efficiently give that information to 100 service reps across the globe who need that info, than 100 views would be considered 100 percent successful, and the video has earned its right to exist, satisfied the client and audience, and basically did what it was supposed to do.

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