This is a very good question. Let’s say you’re making a promo video for a client. You really want it to hit the major services and get viewers to connect. So you may cover all the high level bases like this video we did for photographer Shawn Reeder: http://daredreamer.net/#/shawnreeder/

But let’s say you have a lot of great detail about some other aspect of his business you can’t afford to go into in the main video. So, you can use one of these extra videos to elaborate on some aspect of the client’s service you only briefly touched on in the main promo. Like this:

I hope that sheds some light on the subject.

very helpful tips, though I am a bit confused on the following:

“Sometimes you can split a video into multiple parts if you feel that the information you have is too important to leave out, but adding it back in will make the piece too long. For my photographer promo clients, I will almost always have a complementary shorter video that has additional interview footage from their clients. (Note: that’s complementary with an “e,” not an “i”. ) Think of them as “special features.” It gives the viewer the option to dive deeper into a specific topic if they want, while keeping the main promo short and tight.”

Could you elaborate on this? What is the point in having an ‘extra’ piece if it is never going to be in the video? And how are you going to ‘split’ the video here? How and in what sense?

Thanks