Branding Archives - Dare Dreamer Entertainment https://daredreamer.com/blog/business/branding/ The Sites & Sounds of Creative Expression Mon, 17 Feb 2020 20:30:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 96915532 Ogilvy Cleverly Leverages Silly YouTube Videos to Promote a Cause https://daredreamer.com/ogilvy-cleverly-leverages-silly-youtube-videos-to-promote-a-cause/ https://daredreamer.com/ogilvy-cleverly-leverages-silly-youtube-videos-to-promote-a-cause/#comments Sat, 06 Jun 2015 19:00:22 +0000 http://daredreamermag.com/?p=26391 In today's "Saturday Matinee," advertising powerhouse Ogilvy uses a clever but controversial Trojan horse campaign to raise awareness about the illegal poaching of rhinos.

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]]> https://daredreamer.com/ogilvy-cleverly-leverages-silly-youtube-videos-to-promote-a-cause/feed/ 2 26391 The Importance of Story When Communicating Your Brand https://daredreamer.com/the-importance-of-story-when-communicating-your-brand/ https://daredreamer.com/the-importance-of-story-when-communicating-your-brand/#comments Mon, 01 Jun 2015 22:00:00 +0000 http://daredreamermag.com/?p=7347 What does the power of story have to do with communicating your brand? According to Matt Rollins, creative director at a prestigious Fortune 500-level brand firm, everything.

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]]> https://daredreamer.com/the-importance-of-story-when-communicating-your-brand/feed/ 3 7347 Dan Wieden on the New TV Landscape https://daredreamer.com/dan-wieden-on-the-new-tv-landscape/ Wed, 13 May 2015 16:12:10 +0000 http://daredreamermag.com/?p=26217 Dan Wieden of agency powerhouse Wieden+Kennedy offers some more valuable insight. This time about the new TV landscape.

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]]> 26217 Dan Wieden on Brands, Ideas and Storytelling https://daredreamer.com/dan-wieden-on-brands-ideas-and-storytelling/ https://daredreamer.com/dan-wieden-on-brands-ideas-and-storytelling/#comments Sat, 09 May 2015 17:22:45 +0000 http://daredreamermag.com/?p=26201 The CEO and co-founder of one of the world's leading ad agencies shares some profound thoughts for this inaugural Saturday Matinee blog post. #SatMat.

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]]> https://daredreamer.com/dan-wieden-on-brands-ideas-and-storytelling/feed/ 3 26201 Customer Acquisition vs. Retention and the Brand Experience https://daredreamer.com/customer-acquisition-vs-retention-and-the-brand-experience/ Fri, 08 May 2015 15:13:23 +0000 http://daredreamermag.com/?p=26193 The brand experience you provide begins even before a customer becomes a customer. Does your sales process build up or break down your brand?

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]]> 26193 Building a Brand Experience as a Visual Storyteller https://daredreamer.com/building-a-brand-experience-as-a-visual-storyteller/ Thu, 07 May 2015 15:00:25 +0000 http://daredreamermag.com/?p=26172 Here's a short list of considerations to make if you desire to craft a rewarding experience for your clients.

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]]> 26172 Design Elements of Your Brand https://daredreamer.com/design-elements-of-your-brand/ Wed, 06 May 2015 13:00:12 +0000 http://daredreamermag.com/?p=26156 Let's talk about design elements and what goes into that aspect of your brand.

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]]> 26156 What Is a Brand? https://daredreamer.com/what-is-a-brand/ Tue, 05 May 2015 13:00:00 +0000 http://daredreamermag.com/?p=26151 The first in a series of posts about what branding is and how to effectively build one.

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]]> 26151 Do You Treat Your Customers Like People or Robots https://daredreamer.com/do-you-treat-your-customers-like-people-or-robots/ https://daredreamer.com/do-you-treat-your-customers-like-people-or-robots/#comments Fri, 01 May 2015 19:59:59 +0000 http://daredreamermag.com/?p=26115 Some coMpanies just don't get whAt Customer service is reallY about in today*S internet and social media age.

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]]> https://daredreamer.com/do-you-treat-your-customers-like-people-or-robots/feed/ 2 26115 A Promo Video that Repels as Much as it Attracts https://daredreamer.com/a-promo-video-that-repels-as-much-as-it-attracts/ https://daredreamer.com/a-promo-video-that-repels-as-much-as-it-attracts/#comments Fri, 09 Jan 2015 10:00:55 +0000 http://daredreamermag.com/?p=25442 The secret to a targeted brand and marketing strategy is being so true to what makes you unique, that you may actually repel some people.

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