Comments on: A Top-Notch About Page by Studio Z Films

By: Steve Zugelter of Studio Z Films: Is Having Both a High and Low-End Brand Worth It | Dare Dreamer Magazine

Fri, 02 Mar 2012 13:01:13 +0000

[…] Event DV top 25 event video producers in the world, he’s taught at WEVA and InFocus, and as I wrote yesterday, he has a killer about […]

By: Joth Riggs

Joth Riggs — Thu, 01 Mar 2012 21:33:55 +0000

I agree, Ron. That’s a great about page. I love that he actually shares who he is. It drives me crazy when an about page is about what the company provides. That doesn’t tell me a thing about who they are. There’s no personal connection, whatsoever. I also love Steve’s hook at the end. Nice touch.

By: Ron Dawson

Ron Dawson — Thu, 01 Mar 2012 19:49:50 +0000

In reply to Tony. That's a great question Tony. These four points are just what makes THIS about page great. Your about page my be great for different reasons. A couple of years ago I blogged about Eugene and Heather Brown's about page. Nothing in their about page "establishes" their credibility as filmmakers. The page was just very memorable and really expressed their brand. If you're new to the biz, do great work and THAT will be your credibility. :)

By: Tony

Tony — Thu, 01 Mar 2012 19:08:20 +0000

The second point is all great for those who have been in the industry in one form or another for years, but what about the young, talented, new crop of shooters who are trying to establish themselves? I’m with you Ron, I ALWAYS read every business “About” page I plan to do biz with. The better ones I bookmark on Delicious with the tag, wordsmith.

By: Ron Dawson

Ron Dawson — Thu, 01 Mar 2012 16:57:34 +0000

In reply to steveamoses. That's great advice Steve. A lot of people like to straight out copy. It's one thing to be inspired by someone and quite another to copy them completely.

By: steveamoses

steveamoses — Thu, 01 Mar 2012 16:44:41 +0000

StevieZ & Reagan are movers & shakers the last couple of years. His seminar with John Moon at InFocus 2011 was wonderful & what Reagan & Jen Moon have done with POSH is highly admirable. Something I’ve always told people is to study what the successful companies do & don’t actually emulate them, but simply figure out what they are doing right to make their business pop & put your spin on a great idea.